October 6th, 2009 we went inside Danny’s prison to show the film to him and other medium-security inmates. Watching their reaction was a great experience- of course they cheered and cringed at all the glorious and violent moments of the rodeo. But they also showed true compassion for their female counterparts. After the film we had a Q&A, and the inmates started a discussion amongst themselves about the consequences of locking up mothers.  Danny himself was horrified to see the cow trailer they put the girls in to go to the try outs.  And he caught a lot of flack from his fellow inmates about a pair of glasses he was sporting in the film. They told him it was a good thing he got rid of them, and he said he didn’t know the fashion police were here in prison with him.

The broadcast premiere of Sweethearts was stupendous! Thank you everyone who tuned in and left wonderful comments about the film. Here are some photos from the special night in New York with Jamie Brooks in attendance for the Q&A, along with director and crew.

Watch the Television premiere of Sweethearts of the Prison Rodeo THURSDAY, Sept. 17th at 7pm on Cinemax HD.
CINEMAX Schedule
Thu - 9/17 - 07:00PM CINEMAX - EASTCINEMAX - EAST
Fri - 9/25 - 07:30AM CINEMAX - EASTCINEMAX - EAST
Sun - 9/27 - 06:50AM MORE MAX - EASTMORE MAX - EAST
Tue - 10/6 - 08:00AM WMAX - EASTWMAX - EAST
Thu - 10/29 [...]

We are pleased to announce there are more screenings confirmed for Sweethearts of the Prison Rodeo. The film will take part in the following upcoming festivals (dates and times to be announced):
Indie Memphis in Tennessee
Reykjavik in Iceland
The Times BFI London

Sweethearts of the Prison Rodeo will be screening in Shawnee, Oklahoma on September 11, 2009 at 9:30pm as part of the Southern Winds Film Festival. For venue location and details visit the b-side website: Southern Winds Film Festival and add it to your festival calendar!